Notorious creative entrepreneur, expert in art and culture management, Mamou Daffé fights for culture and development. He is very interested in the links between cultural and economic spheres. In 2005, he founded the annual Festival sur le Niger, a project to promote cultural expressions, while stimulating the Malian economy through art. The Festival sur le Niger is ranked among the main cultural events of West Africa. In 2011, he created the Kôrè Cultural Center, a sub-regional reference center, and the IKAM training institute for the development of art professions and the improvement of the artists and cultural actors of Mali and elsewhere. Mamou Daffé is the chairperson of the Foundation Festival sur le Niger.